Anaïs

A decade ago, Antwerp-based Anaïs Van Oekel started a blog to play around with fashion and never really stopped. Today, she’s one of Belgium’s most recognisable style influencers, giving her ever-growing audience a front-row seat to a life lived at full volume.

Animal prints, polka dots and an endless palette of colours define Anaïs’ content, inspiring you to kick off each day with a sunny disposition and a matching outfit. She never fails to encourage her followers to step out of their comfort zone and flip the switch to “yes-mode". Decamping to Paris for a few months? Let’s go! Luckily, this globetrotter is no gatekeeper. Whether she’s on coffee runs in her hometown of Antwerp or strutting the streets of Seoul, she’ll always share the best photo spots, brunch hangs, and coffee shops with her community.

As a certified stylist, Anaïs also uses her platform to help followers translate fashion trends into their own wardrobes, reminding them to always let their personality shine through. Case in point: you’ll frequently spot pieces from her own label, Tutti Frutti, in her OOTD’s – vintage trench coats reworked with hand-painted fruits or cartoon characters. By turning simple fabrics into wearable statements, Anaïs redefines what conscious fashion can look like: bold, playful, and entirely her own.