Bab

CONTENT CREATOR, ACTRESS, TV HOSTS & ARTIST

Those who have followed Bab Buelens’ journey from teen idol to established mainstay will agree that the childlike curiosity in her never truly left. Today, she is one of Belgium’s most talented artists across music, film and television, yet she remains remarkably grounded. Through social media, Bab shares her day-to-day life in a disarming way: effortlessly elegant yet deeply relatable. She embodies a rare balance between sophistication and sincerity, with content that reflects a life shaped by art, culture and fashion - without ever losing its sense of authenticity.

Together with actor and chef Vincent Bani?, once her on-screen co-star and now her real-life husband, she forms a modern-day it-couple: aspirational yet approachable, and undeniably cool. Splitting their time between Belgium and Croatia, where Vincent’s roots lie, they share a love for nature, travel, animals and the people around them. Their dog Chewie regularly makes an appearance, and while Bab keeps her private life carefully curated, family and loved ones remain an integral part of her world.

Working with Bab means tapping into a world where elegance meets authenticity, making her a natural partner for lifestyle, fashion, beauty and self-care brands seeking to build long-term trust and meaningful connections.