WOPL!

A UNIVERSE OF FUN, LAUNCHED WITH MEDIA MAGIC

THE BRIEF

WOPL! – World of Play & Learning – aimed to launch a new family-friendly destination in Amsterdam, designed for children aged 0–8 and their families. The goal was to introduce the concept to the city, generate awareness and excitement, and position WOPL! as a creative hub where generations can play, learn and connect.

THE L’AGENCY METHOD

L’AGENCY led the full launch strategy, including event concepting and hosting, social media strategy, content creation, PR and influencer marketing. We showcased WOPL!’s three themed worlds (Water, Building and Art) through engaging activations and immersive experiences that captured the joy of learning through play. By curating media and influencer participation and creating shareable content, we brought WOPL!’s playful universe to life and inspired families to explore, engage and return.