Urban Arrow

POWERING VISIBILITY FOR THE BIKE THAT POWERS THE CITY.

THE BRIEF

Urban Arrow wanted to strengthen its brand presence and increase awareness in the e-mobility and sustainable transport space. The goal was to communicate the brand’s values and offerings effectively to both consumer and media audiences while creating authentic engagement across channels.

THE L’AGENCY METHOD

L’AGENCY executed a full 360 PR approach, combining traditional PR with branded content collaborations, paid influencer partnerships, barter deals and a social campaign led by one of our in-house talents. This integrated strategy ensured consistent messaging, amplified reach and positioned Urban Arrow as a leading, culturally relevant brand in sustainable mobility.