Rijksmuseum

ICONIC ART MEETS ORGANIC REACH

THE BRIEF

The Rijksmuseum wanted to generate attention for Collectie Online, its digital platform showcasing the museum’s extensive collection. The goal was to engage new audiences through authentic, organic content while positioning the Rijksmuseum as culturally relevant and aspirational.

THE L’AGENCY METHOD

We developed a concept turning micro influencers into official Rijksmuseum ambassadors. Selected influencers gained access to exclusive experiences, including the opening event of Collectie Online, exhibition openings, the opportunity to create their own curated eregalerij and attendance at the NEXT party.

Being an ambassador of the Rijksmuseum acted as a status symbol, encouraging participants to share content widely. This approach generated significant organic reach and engagement, creating a strong presence for Collectie Online across social media while reinforcing the museum’s position as a culturally iconic brand.