New Nordic

A NORDIC NOTION BROUGHT TO LIFE UNDER GLASS AND GREEN.

THE BRIEF

New Nordic wanted to increase brand awareness in Amsterdam and create a standout moment that reflected its Scandinavian heritage and commitment to holistic wellbeing. To achieve this, L’AGENCY organized a big bang event designed to engage mainly press and a few influencers to position the brand in a culturally relevant and aspirational way.

THE L’AGENCY METHOD

We selected the greenhouse of De Kas in Amsterdam as the perfect setting for the event, creating a space that reflected the brand’s values of quality, innovation and wellbeing. L’AGENCY handled the full concept and production, curated the guestlist, and managed PR outreach. The lunch brought together press and influencers for inspiring conversations and authentic connections, capturing the essence of New Nordic and generating meaningful engagement for the brand.