Mauritshuis

WHEN ART MEETS SCIENCE… AND SOCIAL IMPACT

THE BRIEF

Mauritshuis wanted to create a campaign that highlights the intersection of art and science while engaging new audiences and generating social impact. The challenge was to bring Vermeer’s Girl with a Pearl Earring to life in a way that combined cultural authority, storytelling, and influencer reach, creating a meaningful and immersive experience for a select audience.

THE L’AGENCY METHOD

L’AGENCY conceptualized and produced an exclusive Kijksessie in the museum, bringing together a curated group of guests to experience the original painting through personal reflections, expert stories, and neuroscientific insights. Two of our L’AGENCY talents, Jonas Kooyman and Gisele Azad, hosted the evening, guiding attendees through Vermeer’s “attentional loop” and the ways the artwork engages the brain.

The activation demonstrated how culture and social reach can enhance each other when executed thoughtfully.