Fenix

LAUNCHING THE CULINARY HEARTBEAT OF THE NEW MIGRATION MUSEUM.

THE BRIEF

For FENIX, the new Museum of Migration in Rotterdam, the goal was to bring attention to its culinary concepts and highlight the role of food in telling the story of migration in the Netherlands. The challenge was to position gastronomy as a meaningful lens for cultural storytelling while engaging media and audiences in a visually compelling way.

THE L’AGENCY METHOD

L’AGENCY developed and executed a full PR strategy, launching and promoting Restaurant O by Michelin-starred chef Maksut A?kar. We organized and hosted the grand opening, managed content creation and social media channels, and crafted a narrative that combined gastronomy and migration, making the museum’s culinary story culturally relevant and visually engaging.