Chef van der Lecq

CELEBRATING CREATIVITY AND FLAVOUR WITH CHEF VAN DER LECQ

THE BRIEF

One of our own talents Chef van der Lecq launched his first cookbook called F*cking Lecqer. We celebrated this milestone in in a way that highlighted his creativity, culinary expertise and storytelling. The goal was to generate media and influencer attention while creating a memorable experience that reflected the personality and passion behind the book.

THE L’AGENCY METHOD

L’AGENCY supported Daan throughout the entire journey, managing project coordination, social media strategy, sales, PR and event planning. We organized a launch event at the Filling Pieces store, bringing together family, friends, press and fellow food lovers, and coordinated a gifting to a selection of high-profile influencers. The celebration highlighted Daan’s unique approach to cooking and storytelling, creating a vibrant, engaging experience that resonated with both attendees and a wider audience.