Caudalie

TURNING CAUDALIE SUNCARE INTO FESTIVAL CONTENT MOMENTS

THE BRIEF

Caudalie aimed to bring Vinosun to life in a meaningful, summer-forward way at Lago Lago Festival. The goal was to immerse a select group of influencers in the world of Vinosun, while also introducing festival goers to sun protection in an accessible and engaging way- perfectly timed for a sunny summer weekend.

THE L’AGENCY METHOD

L’AGENCY curated a glamping experience that allowed influencers to fully immerse themselves in the Caudalie universe. In addition, we created a sunscreen testing bar by the lake, open to all festival visitors. This way, sun protection became part of the festival experience: effortless, carefree, and completely on-brand.

Check the recap here.