Caudalie

 20 YEARS OF VINOPERFECT, 450K REASONS TO CELEBRATE

THE BRIEF

To mark the 20th anniversary of Caudalie’s Vinoperfect line, the brand sought a moment that would honour two decades of innovation while setting the tone for the future. The challenge: create an experience that felt more meaningful than a classic product launch, fostering authenticity, advocacy, and genuine connection.

THE L’AGENCY METHOD

We designed an immersive celebration that unfolded like a story. Beginning with the Vinoperfect pop-up at Het Stadspaleis, guests were welcomed into the world of Caudalie through layered beauty touchpoints and thoughtful brand storytelling.

A vineyard-inspired lunch under the vines at Kas Keerweer extended that narrative, grounding the celebration in a sense of place and heritage. To weave the experience into the city itself, guests travelled through Amsterdam in branded rickshaw, an OOH moment that functioned as both transport and moving visibility, capturing attention far beyond the guestlist.

Watch the full recap video here.