Café Restaurant Sandberg

SETTING THE STAGE FOR SANDBERG’S BOLD ENTRANCE INTO THE CITY’S CULINARY SCENE.

THE BRIEF

For Café Restaurant Sandberg, the new restaurant at Stedelijk Museum Amsterdam, the goal was to establish a strong presence and communicate its unique culinary and cultural identity. The challenge was to create a PR approach that captured attention, highlighted the restaurant’s story and reached the right audience effectively.

THE L’AGENCY METHOD

L’AGENCY crafted a tailored PR and marketing strategy combining bold guerrilla activations with clear social guidelines. We managed curated media outreach and bespoke press selection, and curated events including an exclusive press event and an intimate opening, ensuring Sandberg’s story, flavor and essence reached the right audience and generated meaningful engagement.