BANKSY MUSEUM

AMPLIFYING BANKSY’S EDGE WITH CITYWIDE AWARENESS.

THE BRIEF

For the grand opening of the new Banksy Museum in Amsterdam, the goal was to position the museum as a cultural landmark and generate widespread attention across media and influencer communities. The challenge was to create an impactful launch that captured the essence of Banksy’s art while reaching the right audiences effectively.

THE L’AGENCY METHOD

L’AGENCY orchestrated and hosted the launch event, combining traditional press outreach with targeted influencer marketing. We curated experiences that blended art, media and culture, secured extensive coverage, and amplified awareness to ensure the museum’s debut made a lasting impression.