Bab

CONTENT CREATOR

Those who have followed Bab Buelens’ journey from child star to household name will agree: the kid in her never truly left. Today she is one of Belgium’s most talented artists across music, film and television, yet she remains remarkably grounded. Through social media, Bab shares her day-to-day life in the most disarming way, effortlessly spreading positivity by finding the extraordinary in life’s simplest moments.

Together with actor and chef Vincent Bani?, who traded his role as her on-screen co-star for that of her real-life husband, she forms an impossibly good-looking yet refreshingly approachable it-couple, splitting their time between Belgium and Croatia, where Vincent’s roots lie. Their love for each other and the people around them radiates from the screen, featuring cameos of Bab’s bompa (granddad) and of course their dog Chewie. This furry friend inspired Bab and Vincent to become Project Adopt ambassadors; they even dream of opening their own animal sanctuary in Croatia one day.

Bab’s content is seemingly effortless, yet thoughtfully composed and aesthetically refined. She doesn’t shy away from real talk either, as she raised awareness of Nutcracker Syndrome, a rare condition she suffers from, by proudly showing the scars she carries from surgery. Working with Bab means tapping into a world where elegance meets authenticity, making her the perfect partner for lifestyle, beauty and self-care brands aiming to build long-term trust and a meaningful connection.