Marie-Stella-Maris

CONTENT PRODUCTION, BRAND & EVENT ACTIVATIONS

We were tasked with organizing an event to showcase Marie-Stella-Maris' innovative Waterless Concentrated Sustainable Hair Care line, which includes both shampoo and conditioner. The goal was to create a strong, positive association between Marie-Stella-Maris, haircare, and sustainability, while ensuring the presence of key press and influencers to generate engaging content around the event.

To create an authentic atmosphere, we chose an artistic hair salon near De School as the venue. We enriched the experience by arranging insightful talks from sustainability advocate Marieke Eyskoot, hair expert Daan Kneppers, and Marie-Stella-Maris' sustainability manager, who provided guests with an in-depth understanding of the products. A delightful breakfast by Smukke was served during the talks, featuring dishes made from natural ingredients that align with the values of the Concentrated Haircare Line. Guests were also treated to relaxing Japanese head massages, incorporating the new products, making the event a fully immersive and memorable experience.

The event resulted in 27 pieces of earned content, shared by 9 influencers and 2 journalists, as well as 3 clippings in both online and print magazines. Attendees were captivated by the engaging speakers and venue, thoroughly enjoying the inspiring and educational breakfast experience.