Kiehl's

CONTENT PRODUCTIONS

We developed three unique concepts for user-generated content (UGC) influencer campaigns tailored for TikTok and Instagram, overseeing everything from production to influencer briefings and final asset management. The Kiehl's Benelux team reached out for creative support for their annual friends & family sale, and we were excited to assist. Alongside delivering three creative concepts, art direction, and styling, L'AGENCY managed the entire shoot day and handled both pre and post-production.

Our goal was to capture the essence of Kiehl's brand values while adding our signature creative flair to three distinct concepts within a tight timeframe. Drawing inspiration from best practices in the USA, we adapted the approach for the local Benelux market. To elevate the campaigns, we incorporated engaging visuals and dynamic motion design, amplifying each theme across Meta and TikTok platforms. We also crafted a unique influencer briefing, featuring a TikTok sound that we transformed into a motivational skincare routine audio, adding a fresh, local twist to the campaign.

Despite the short timeline, the L'AGENCY team efficiently coordinated the project in just two weeks. We worked with influencers Robbert Rodenburg and Sarah Puttemans, stepping outside our usual roster to ensure the content was aligned with their personal channels. The result: three successful campaigns, each featuring four assets per influencer in three languages, totaling an impressive 72 assets.